Wanda Plaza Digital Trendy Play Space | High-ROI Interactive Family Playground

Zhaoqing Dinghu Wanda Plaza · Digital Trendy Play Space:

Project Name: Digital Trendy Play Space
Project Location: Zhaoqing Dinghu Wanda Plaza, China
Project Date: July 2023
Project Area: 3000+ sqm

Project Background:

Zhaoqing Dinghu Wanda Plaza is located in the core commercial district of Dinghu, a key area in the Wanda billion-yuan business circle. It is surrounded by well-known real estate projects such as Country Garden, Evergrande, Longguang, and Poly. There are approximately 67 residential communities within 3 km and 97 communities within 5 km, covering more than 1 million community consumers and reaching a potential customer flow of 40 million. The area is well-equipped with schools, courts, banks, and other important public facilities, featuring an active economy and vibrant commercial atmosphere.

Client Needs:

·Build a high-tech, highly interactive digital play space suitable for families and teenagers.
·Improve user experience and customer retention through diversified interactive equipment.
·Achieve efficient management and continuous content updates via digital operations.
·Realize short-term investment returns and boost venue traffic and revenue.
·Design and scene creation must meet modern aesthetics and attract young consumers.

Solution:

InteraGame tailored a comprehensive solution for Digital Trendy Play Space, including the following core equipment and services:

Equipment Name	Main Features and Functions
Interactive Spinning Bike	Combines virtual scenes with real-time data feedback; supports competition, training, and entertainment modes.
Motion Trampoline	Body sensing and jump data interaction; supports multiplayer competition, enhancing fun and fitness.
Interactive Basketball Machine	Automatic scoring and challenge mode, enhancing competitive and interactive fun.
Interactive Archery	Combines infrared recognition and projection technology for immersive competitive experience, suitable for families and teens.
Infinite Jump	Full-body motion capture combined with lighting and sound effects; suitable for various game modes with high appeal.

·Indoor and outdoor design and rendering completed by a professional team, creating a trendy and tech-savvy atmosphere.
·Reasonable equipment layout and smooth flow to ensure user experience and operational efficiency.
·Cloud-based data management and remote content updates support quick market response.

Business Model Highlights:

·Diverse interactive equipment combination meets needs of different ages and interests, covering families, teenagers, and children.
·Membership and points system promotes repeat purchases and word-of-mouth marketing, improving customer loyalty.
·Regular theme activities and content updates keep freshness and extend user stay time.
·Data-driven operations optimize marketing strategies and equipment usage via backend analytics.
·Low maintenance and high automation reduce operating costs and support efficient management by a small team or individual.

Project Results:

·Daily visitor traffic increased by 250% in the first month; weekend and holiday peaks exceeded 1,500 visitors.
·Registered members reached 12,000 with over 80% monthly active rate.
·Average user stay exceeded 1.8 hours, with significantly increased consumption frequency.
·Equipment operated stably with low failure rate; after-sales maintenance was timely.
·Nearby merchants reported increased family customer consumption, promoting an upgraded commercial atmosphere.

Client Feedback:

“The success of Digital Trendy Play Space lies not only in the advanced equipment and interactivity but also in the comprehensive operation model. InteraGame’s solution helped us achieve efficient management and innovative content, quickly attracting many family customers and significantly boosting venue revenue. We look forward to more cooperation to build a more competitive digital entertainment brand.”
— Project Manager, Digital Trendy Play Space, Dinghu Wanda Plaza

Contact Us · Build Your High-Profit Interactive Playground Together

Want to build a digital interactive playground that fits future trends? InteraGame offers a full set of smart equipment and customized operation solutions to help you quickly attract customers and achieve stable profitability.
📩 Contact us now to start your new chapter of digital entertainment business!