Paide Entertainment Space · A Small Investment Unlocks a High-Popularity Business Model

Customer Success Story:

Project Name: Paide Entertainment Space
Project Location: HeSheng Commercial Plaza, Guangzhou, China
Project Date: October 2024
Main Equipment: Interactive Ball Throwing, Interactive Slide

Project Background:

HeSheng Commercial Plaza in Guangzhou is a local hub integrating shopping, dining, and entertainment, with a large daily footfall. However, it lacked entertainment projects capable of retaining family customers in the long term. Paide Entertainment Space chose the core atrium of the mall as its location, aiming to use low-cost, fast-deployment, and highly attractive interactive entertainment to naturally gather parent–child traffic and drive consumption in surrounding merchants.

Customer Needs:

1.Rapidly launch a high-popularity project in a limited space.
2.Achieve stable foot traffic and continuous profitability with relatively low investment.
3.Provide entertainment suitable for children of different ages.
4.Require minimal operational manpower to reduce management costs.
5.Interact with existing mall businesses to extend customer dwell time.

Solution:

InteraGame customized a “interactive + easy-to-play” combination plan for Paide Entertainment Space:

Interactive Ball Throwing System

·Combines large-screen dynamic interactive images with soft physical balls; children hit targets with throws to trigger animated effects.
·Supports multiple game themes (ocean, jungle, competition, etc.) to maintain freshness.
·Easy mode switching, suitable for multiple players simultaneously, naturally attracting onlookers.

Interactive Slide

·Unique slide design combined with interactive projection; children trigger light and shadow effects during sliding.
·Safe, simple, moderately exciting gameplay suitable for children aged 3–10.
·Easy installation, small footprint but high attention and customer-gathering effect.

Project Results:

·Achieved an average daily foot traffic increase of about 280% in the first week of opening, with many family customers becoming repeat visitors.
·Investment was less than 1/5 of traditional large-scale amusement parks, with a payback period of only 2.5 months.
·Holiday single-day revenue exceeded ¥10,000, with stable profitability on weekdays.
·Surrounding dining and retail merchants reported a significant increase in family customer groups
·Simple equipment operation and maintenance; can be managed by a single person.

Profit Model Highlights:

·Low price + high frequency: Low entry threshold attracts more children for repeat experiences
·Theme updates: Regularly replace content for interactive ball throwing and slide projection to maintain novelty
·Membership + points rewards: Bind parent users and encourage repeat visits.
·Holiday promotions: Collaborate with mall holiday events for themed upgrades to attract extra traffic.

Customer Feedback:

“At first, I didn’t expect just two sets of equipment to have such a big traffic-attracting effect. Kids have fun, parents spend in surrounding areas, and the mall management is satisfied. Small investment, quick payback, easy maintenance — this model is perfect for our type of venue.”
— Paide Entertainment Space Manager

Contact Us:

Want to quickly gather crowds and achieve profitability with a small investment? Contact InteraGame now to customize a high-return interactive entertainment solution for your venue!